Nissan USA VLPs


Art Direction – Content Strategy

Role
Art Director
Timeline
9 years

For over eight years, I’ve been shaping the Nissan USA Vehicle Landing Pages, refining layouts to maximize clarity, retention, and creative strategy while building the visuals that support them, from photography and video to illustration and animation. Countless pages were designed and built directly in AEM, optimized across mobile and desktop, with modular components developed at the platform level alongside sister agencies and engineers. U.S. layouts were then translated into global templates for regional rollout. Because good UX should travel well. And also because no one needs 47 nearly identical pages.

the outcome