With the plan set, I explored three storytelling directions and landed on Epic Road Trip, a concept built around adventure and real-life experiences that naturally showcased the vehicle’s capabilities in an authentic, aspirational way.
As the world entered a global pandemic, it became clear that Nissan’s traditional launch playbook wouldn’t hold. With a six-month gap between the national reveal and showroom arrivals, the challenge shifted to keeping potential buyers engaged, informed, and confident—without a dealership visit. Nissan needed a way to deliver clear, accurate Pathfinder information to the right audience, while buyers were left asking: If I can’t see it in person, how do I know what I’m seeing online is real?
With the plan set, I explored three storytelling directions and landed on Epic Road Trip, a concept built around adventure and real-life experiences that naturally showcased the vehicle’s capabilities in an authentic, aspirational way.
I translated the creative into detailed storyboards, using visual storytelling to map out shots, VO, sound design, supers, motion, and camera moves from the ground up.
We spent a week shooting in Mendocino, CA, letting the rugged, beautiful landscape do some of the heavy lifting. With a full crew and an arm car in motion, the shoot was equal parts controlled chaos and cinematic fun.
Post-production was a team sport. Supers and motion templates went in, timelines were met, tacos got eaten, and after a few solid rounds, the edits crossed the finish line clean, tight, and ready for prime time.
